After several months of secret testing, Google today introduces Datally, a smart data management app that enables smartphone users to control, monitor and save mobile data.
Built primarily with emerging markets like Nigeria, India, Brazil the Philippines in mind, Datally is the result of over two years of extensive user research around these markets.
Datally is obviously a major play at capturing those next billion users that many global internet giants are after.
Speaking during a media briefing in Lagos yesterday, Juliet Ehimuan-Chiazor, Google Nigeria Country Director said, “For the last few years, our Next Billion Users team has been doing a lot of research on the ground in fast growing Internet countries like Nigeria. We have found that data is a major constraint for the the next billion users. Introducing Datally into the Nigerian smartphone market will help users understand how to control their mobile data better”.