Why Becoming Bulletproof is the Key to Success


When I wrote “The Bite-Sized Entrepreneur: 21 Ways to Ignite Your Passion & Pursue Your Side Hustle,” my intention was to arm you with everything you needed to find and trust your passion, and use that direction to create your ultimate side hustle. My own experience co-founding and selling my startup, Cuddlr, while raising my baby taught me that you can make your entrepreneurial mark without sacrificing your life.

If the first book laid the foundation to ignite your passion, “The Productive Bite-Sized Entrepreneur” is here to help you sustain it. After all, once you make room in your life and grow into your successful side hustle, then your main focus has to be on maintaining and strengthening your business. Your business is always a reflection of yourself. This book will make you a more productive version of yourself.

Perhaps the smartest decision you can make as an entrepreneur is to focus less on the competition and more on presenting yourself so that customers won’t even think about working with anyone else. After all, the key to productivity is focus, and your most important focus should be on staying true to your brand, not worrying about someone else’s.

Below, find an excerpt of the latest book in “The-Bite Sized Entrepreneur” series, selected exclusively for StartupNation readers. The excerpt comes from Chapter 23 of the book, titled “Bulletproof.”

The more you know yourself, the more space you have to be productive

Pressure to be productive can actually stress us out to the point where we are no longer potent, and it usually comes from two places: internal and external. The internal pressure reminds you that there is a particular, often idealized goal you planned to reach and you will absolutely not reach it if you do not hit a certain level of productivity. The external pressure tells you that other people will judge you or, worse, stop you from reaching the goal if you aren’t being productive fast enough.

The internal pressure can be relieved by setting realistic milestones, creating limitations to encourage focus, and maintaining your self-care. The external pressure is much more nefarious. It is the competitor that you know now, or perhaps the unknown competitor in the near future that can snuff you out at any time. It is the loved one that, whether he said anything or not, you know is just waiting for you to fail so he can be proven right. It is the loyal customers who you think will be disappointed if you do not deliver as quickly as you would like. It is the invisible “they.” And, to use a popular sports saying, “They cannot be stopped, only contained.”